Of course, we all hate the endless spam that seems to sneak its way into our email account each day. But what makes us read some e-communication over and above others?

Like any newspaper, magazine or other on or off line document that passes across your desk or email account, its about being newsworthy. Adding value to the recipient. Containing content that your target market is pleased to be given access to.

At espere, we have been producing newsworthy, authoritative fleet sector newsletters for many years – both printed and online. All aimed at enhancing customer and prospect communications, growing your profile and reputation and ensuring your proposition is understood through, what we class as, your own ‘branded and targeted PR’.