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Looking for Added Value? - Its right under your nose

Added value services that differentiate one fleet company from another typically evolve over time. A client asking for something new. One line of a tender causing you to develop an innovative solution. Or a member of staff who sees a better way of doing things. But if added value is evolving, how often do we take stock of our proposition?

Compare what is happening at grass roots within your business with what you are telling prospects in your sales and marketing collateral and you may notice a stark difference. So when you next look at what you tell prospects to persuade them to select you as a viable supplier, ask yourself Are you doing justice to your business or will that prospect walk away not fully understanding how you are different?